You can update your screenshots easily in Google Play by sending us your new screenshots.


For Apple however, updating screenshots requires that you re-submit your app.


Here is the official line from Apple:


App screenshots will be locked in iTunes Connect once your app has been approved. New screenshots may be uploaded when you submit a binary for an update to an existing app or a new app. 


https://developer.apple.com/news/?id=1092013a


We do not support updating a binary for simply updating screen shots. Periodically we update your app with the latest fixes and improvements, so you will get the opportunity to update your screenshots then.